Tsongas Center Ranks in the Venues Today Top 20 for the First Time in Its History
For the first time in its history, the Tsongas Center at UMass Lowell entered into the top 20 venues in the world with a capacity of 5,001 to 10,000, according to the recently published Venues Today Magazine mid-year rankings. Venues Today Magazine, founded in 2002, is the leading source of original reporting for live entertainment and events, serving management, owners, and suppliers to music, sports and meeting venues internationally.
"We are honored that Venues Today has chosen to include the Tsongas Center at UMass Lowell in its Top 20. This validates the commitment UMass Lowell has made by investing in improvements to the building and partnering with Global Spectrum to deliver high-quality entertainment and sports to audiences from around the region," said Peter Casey, UMass Lowell's director for athletics business enterprises.
Owned by the University of Massachusetts Lowell and managed by Global Spectrum, the Tsongas Center entered the mid-year rankings at No. 20. The venue had 45,885 paid ticket purchasers over its 12 reportable events during the evaluation period of Oct. 16, 2010 through May 15, 2011. Some of the featured events included: Drake, Bob Dylan, Disney Live Mickey's Magic Show, Kiss 108 Jingle Ball, Avenged Sevenfold, Dropkick Murphys and Wiz Khalifa. The Tsongas Center at UMass Lowell is also home to River Hawks Ice hockey, which finished 16th in the nation in attendance among all Division I hockey programs.
"The University and our Global Spectrum staff have worked very hard in our first year to enhance the profile of the Tsongas Center both locally and on a national level," said General Manager Jennifer Kelly. "Looking into the future, we are excited to build on this past year and provide an even busier, more diverse calendar of events for the Merrimack Valley community in 2011-12."
UMass Lowell acquired the former Tsongas Arena in February 2010 and renamed it the Tsongas Center at UMass Lowell with the mission of creating the region's premier venue for entertainment and sports. After the acquisition, the university immediately launched a round of extensive renovations to the $24 million building, both inside and out. The changes include a new video scoreboard and LED "ribbon" boards; the spectacular club and premium seating of the Lowell Cooperative Bank Pavilion; the new Talon Club and University Suite rooms; a new, 60-speaker sound system; all-new concessions; new signs and other visual enhancements; interactive tributes to outstanding former UMass Lowell athletes; and a permanent exhibit honoring the late U.S. Sen. Paul Tsongas, a Lowell native. Currently, a brand new ice system and dasher board system are being installed with a new fall-arrest protection system also scheduled for installation.
The Venues Today mid-year rankings were calculated based on concert and non-sports event gross sales between Oct. 16, 2010 and May 15, 2011. Rankings are released by the publication twice annually. For the rankings, venues around the world are organized into six categories based on their capacity. Categories are defined by the following capacity ranges: 30,001 or more; 15,001-30,000; 10,001-15,000; 5,001-10,000; 2,001-5,000; and 2,000 or fewer.
The Tsongas Center at UMass Lowell (www.TsongasCenter.com) is a Global Spectrum (global-spectrum.com) managed facility. Global Spectrum is the fastest growing firm in the public assembly facility management field with more than 100 facilities throughout the United States and Canada. The Philadelphia-based company is part of one of the world's largest sports and entertainment companies, Comcast-Spectacor, which also owns the Philadelphia Flyers of the National Hockey League, the Philadelphia 76ers of the National Basketball Association, Flyers Skate Zone, a series of community ice skating rinks, Ovations Food Services, a food and beverage services provider, New Era Tickets, a full-service ticketing and marketing product for public assembly facilities, and Front Row Marketing Services, a commercial rights sales company and Paciolan, the leading provider of venue establishment ticketing, fundraising and marketing technology solutions. In a partnership with Disson Skating, Comcast-Spectacor annually produces 10 nationally televised figure skating spectaculars on NBC.